Sutton & Lee helps stations with all aspects of raising money from listeners. Services include developing multi year strategic plans to increase the number of annual donors to the station and overall net revenue using direct mail, email, on-air spots and on-air fundraising.
We also help clients develop ways to raise money through mobile applications and social media.
The core of our service is based on using industry benchmarks to help stations set realistic stretch goals. Our philosophy is that stations should strive to keep on-air fundraising to a minimum and that on-air drives should embody the same core values as the regular programming.