If you think your listeners experience pledge drives the way you produce them, then take a listen to the audio below. It should play in your browser. If not, right click the link, choose Save Target As, save the file to your computer, and listen from there.
Thanks to WOUB in Athens, Ohio for providing the audio clip.
Resources for Planning and Producing On-air Fund Drives
1. The On-Air Fundraising Message Matrix helps stations plan and produce more effective fund drives. It helps producers and pitchers focus their messages on three basic on-air fundraising message goals. 2. Power Hours. A Power Hour is a fundraising technique designed to help a station raise a day's worth of money in 60 minutes.
3. 1-Day Drives. The 1-Day Drive condenses 5, 7, even 10 drives to one day of on-air pitching. Stations are experiencing record-breakng drives with record-breaking numbers of new members. 4. Scripts. The script sharing section of the JSA web site. Think of it as a fund drive script co-op. 5. The Listener-Focused Fundraising Project Final Report. A comprehensive study of listener responses to fundraising strategies and tactics. (pdf)